Neville, S., Adams, J., & Holdershaw, J. (2014). Social marketing campaigns that promote condom use among MSM : a literature review. Nursing Praxis in New Zealand, 30(1), 5–16.
Abstract: Presents a review of the literature on research-based social marketing initiatives designed to decrease sexually-transmitted infections, including HIV, through condom use by men who have sex with men.
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