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Author
Neville, Stephen
;
Adams, Jeffery
;
Holdershaw, Judith
Title
Social marketing campaigns that promote condom use among MSM : a literature review
Type
Journal Article
Year
2014
Publication
Nursing Praxis in New Zealand
Abbreviated Journal
Volume
30
Issue
1
Pages
5-16
Keywords
Gay men's health
;
Men who have sex with men
;
Condom use
;
Sexual risk behaviour
;
Health promotion
;
Social marketing
Abstract
Presents a review of the literature on research-based social marketing initiatives designed to decrease sexually-transmitted infections, including HIV, through condom use by men who have sex with men.
Call Number
NZNO @ research @
Serial
1488
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