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Neville, S., Adams, J., & Holdershaw, J. (2014). Social marketing campaigns that promote condom use among MSM : a literature review.
Nursing Praxis in New Zealand
,
30
(1), 5–16.
Abstract:
Presents a review of the literature on research-based social marketing initiatives designed to decrease sexually-transmitted infections, including HIV, through condom use by men who have sex with men.
Keywords:
Gay men's health
;
Men who have sex with men
;
Condom use
;
Sexual risk behaviour
;
Health promotion
;
Social marketing
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