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Abstract |
All Nurse/Doctor Television programs were observed and questionnaires completed over a period of two weeks, during August 1983, to study the image of Nurses as portrayed on Television, and to compare the findings with those of previous American studies in particular the studies done by Kalisch, B.J. and Kalisch, P.A. ( 1982). A total of 20 programs were viewed, divided into categories and analysed. The main categories were general and personal data, characteristics portrayed by nurses and activities performed as part of the professional role. Results indicated that overall the portrayed image of Nurses is a negative one which continues to enforce the traditional broad stereotypes held of Nurses. Namely the 'angel of mercy', sex object, Doctor's handmaiden or battle axe dragon. This study supports the previous American studies and indicates that the image has not changed a great deal since 1979 |
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